This is the kind of communication that doesn’t really appeal to anyone except the people who created it. It certainly won’t win any converts. This highlights what has always been a challenge for the IC – balancing effective public relations and secrecy. My problem with that is that not only should it be a priority for them but they should have mastered it by now. In fact, they should be better at it than anyone else – period.
Perhaps this mess will highlight the need for the IC to aggressively move beyond damage control as a PR strategy. It’s time to kill the lame brochureware web sites, limit the dry memos to internal use or policy wonks, and engage the American people.