Boeing’s communication folks know how to launch a new plane:
The 787 Dreamliner Premiere was broadcast live in nine different languages via satellite to more than 45 countries and webcast via www.newairplane.com. Former NBC news anchor and best-selling author Tom Brokaw served as the master of ceremonies for the event.
Approximately 15,000 people attended the Premiere at the Everett, Washington Stta., final assembly factory. More than 30,000 participated via two-way satellite into the event in Everett from Japan, Italy and locations in the United States. As many as 90 other locations around the globe involving 787 customers, partners and many Boeing employees also chose to download the event live or watch it pre-recorded and host their own viewing event.
In all, the 787 Premiere potentially reached 100 million or more viewers, making it one of the largest corporate TV and Internet broadcasts in history.
The launch site is still up and has loads of multimedia for those of you who missed the live event.