John Hawkins presents his case:
One of the biggest selling points for Rudy Giuliani is supposed to be that he’s “electable” because a lot of independents and Democrats will vote for him. The problem with that sort of thinking is that if he becomes the Republican nominee, the very liberal mainstream media will spend nine months relentlessly savaging him in an effort to help the Democrats. Because of that, Giuliani’s sky high polling numbers with non-Republicans are 100% guaranteed to drop significantly before election time rolls around in 2008.
That is not necessarily a problem, after all the mainstream media is always against the Republican nominee, if — and this is a big “if” — the GOP nominee has strong support from the Republican base.
The big problem Rudy has is that he isn’t going to be able to generate that kind of support. For one thing, as a candidate, he offers almost nothing to social conservatives, without whom a victory for George Bush in 2004 wouldn’t have been possible. If the choice in 2008 comes down to a Democrat and a pro-abortion, soft on gay marriage, left-of-center candidate on social issues — like Rudy — you can be sure that millions of “moral values voters” will simply stay home and cost the GOP the election.