If enough jammers turn their disaffection into resistance for just one day, November 29 could mark the delivery of a landmark social message. More than a million people will celebrate 11 years of opposition on the unofficial “opening day” of the Christmas frenzy. Play this one right and we will make Buy Nothing Day 2002 a global event on par with Earth Day. Previous participants have come up with the traditions: swap meets, teach-ins, concerts, street theatre, credit-card cut-ups, postering, potlucks. But hey, it’s a culture jam – no one’s drawing up any rules. – Buy Nothing Day

And the result…

Wal-Mart Stores shatters single day shopping records with a single day take of $1.43 billion dollars. The stores were packed with more shoppers spending more money.

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